Choices for a Social entrepreneur

When we came up with the idea of SapGreen, we were in fix. We didn't know if we should start this
as an NGO, in the old fashioned way and people to donate money or to start this a profit making company. After few days of discussion we decided to go with the idea of a company.We had our reasons.

• Accountability : To make sure our clients trusts us, we had to make sure we were accountable. We were ready to pay tax. We knew tax exemptions given by govt. to NGO/NPOs was a good thing, but it turns out be a play ground for the rich and mighty politicians. Just to narrate an incident, one my ex-colleagues had taken a receipt of 5 lac INR from an NGO to save his tax and the NGO in turn converted it's black money to white. He refused to tell me the name of the NGO.
  
• Sustainability: By making a profitable business it not only helps us make sure the trees survive but also to make sure we grow. At the same time we could make sure to replace dead trees and monitor them.

In simple words profitability helps us serve better. Hence we decided to go with a profitable business model. You can actually see how companies like SELCO and TreeFlights are make a difference with a profitable business model.